|
|
|
|
|
|
by justrealist
973 days ago
|
|
|
They would need an entire ad ecosystem to monetize that search, to make the $18 billion back. That's a lot of work, likely far more work than building decent search in the first place. They'd rather let Google get their hands dirty, claim the moral hight ground, and take the rent. |
|
|
Why? How does Apple monetize their software and their hardware today? It is not with an ad ecosystem. If Apple offers superior search on their devices, that is yet another reason for customers to purchase their hardware. Could that be worth $18B per year? That's 4-5% of their total revenue, which sounds like a lot. Development costs for a search engine can be discounted, as it wouldn't cost Apple more than a few million dollars to make a better search engine than Google.