[benjash]

Seems a bit idealistic to me.

There have been a few ex-googlers who are upset about Google being an advertising company. Maybe they where sold into a dream that never materilised.

Lets say you own a company employing thousands and you discover the perfect way to improve your clients user experiance, the only problem is it disrupts the market so much your company is no longer profitable, so all your share holder and employees go without ? would you still do it?

Siri is a value add to a company that makes money out of its products. You have to own a 600$ piece of metal to have the privelege of using it.

And i much prefer googling - "Pet shop in dubai" for free. Weirdly - companies that do avertise have it much more together. If there paying for a dollar for my click, there definitly going to be open and have the products i want.