[jameshush]

I went from running the engineering team at an online virtual events company, to trying to start my own agency to cold-applying to a WebRTC vendor with online virtual events companies as customers.

The key was having experience in the business vertical for me. They wanted my former company as a customer, so that helped. My former company ended up becoming a customer too, so not burning bridges REALLY paid off :-)

I'd recommend an internal transfer if you can. It does make things a lot easier. My previous companies didn't have a role like this available so I had to go the cold application route.