[seec]

That is one way to put it. Another way to look at it is that Apple had unreasonable demands for those companies considering their goals and strategies. They tried to strongarm them and failed. Now they market their stuff as the second coming even though it is actually inferior in many way.

Nvidia and Intel are not necessarily nice irreproachable companies, but if there is one company that is known to be a major d*ck with their suppliers it must be Apple. You only need to look at how they treat their developers to understand, and the only reason suppliers are not treated worse is because they actually need them. I am sure Intel and Nvidia are perfectly OK with Apple doing their own stuff even if they lost a bit of business. Not unlike a tech support guy who finally got rid of a decently well-paying but majorly annoying customer, I guess. Sometimes the money isn't worth it...