[wilfra]

I bought a mini-site that monetizes with AdSense and made over 300% more than the previous owner by making the ad units ugly. The only reason I did it was because I didn't know how to customize the ad units to match the rest of the page like the previous owner had, so I just left them with the standard white background that made them look terrible. I kept meaning to figure out how to fix it but after about a month I noticed the huge spike in revenue and left it. The gains have stood for several years.

Conclusion: Ugly ads that catch your attention have a far superior CTR.

Here is the site: http://www.starbuckslocations.com