I believe "PC" has historically meant (or often been used to imply) "IBM PC compatible" (http://en.wikipedia.org/wiki/IBM_PC_compatible) which Apple/Mac was not, until they switched to x86.
The problem is that viruses don't relate to the architecture - otherwise linux and *bsd (on the x86 platform) would have also been windows-like with their malware.
I know I'm playing semantic games here, but so is Apple with this slogan :)
I know I'm playing semantic games here, but so is Apple with this slogan :)