[locofocos]

It's not exactly what you have in mind, but my friend walked into local small businesses saying "Hey, can I make you a website?". Then he googled "how to make a website" and figured out how to drag and drop with WordPress. Literally no tech experience, just a few business cards, and it went uphill from there.

He gradually moved into SEO and marketing as his customers wanted that. Right now he has about 40 customers that give him consistent work.

To this day, he's still amazed that I can code and write CSS.

[creativenolo]

I often wonder if SquareSpace, Shopify, etc has eaten the market for small companies wanting to someone to build them a website. I’d be curious to know if your friend could still get that step up now.

[zs234465234165]

Those platforms have accelerated the market creating more opportunities for freelancers to design bespoke websites on their platforms with low/no code.

[boppo1]

Charisma is very valuable.