[turnsout]

Product "problems" are almost never things that real people would say out loud. But yeah, going down the list:

- Facebook: Connecting to others is a real human need at almost every age. "I feel like being social but I just want to lay on the couch" is an actual "problem" for products to solve.

- Apple: "I want to get into home computers but I just want to pay someone to give me a finished board" is totally a real problem in 1976.

- Amazon: "I'm feeling lazy but I want this book" is also 100% a real problem.