[seanmcgregor]

Our adoption model is to pass through a phase where content is separated into a key hosted by a site like Facebook (on the link), and the encrypted text on a content server like priv.ly. That way it is readable when they click the link, but priv.ly cant see it unless the link is clicked. Over the course of time we will transition away from this model because the ability to read the content without clicking through should be enticing, and we will prompt for installs every time they do click.