[naasking]

> the process seems more important than the actual app that we are building

It probably is to them. You might be forgetting that large companies also have large exposure to liability, and so are more risk averse. The processes might have been put in place to reduce risk of such exposures, like security holes that leak customer details. If such large companies were populated only with good developers then these processes might be a waste of time, but how likely is that?