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Part of me wishes that Apple would license out iOS and macOS; and the chips they run on; for the specific purposes of embedded and industrial development. A MacBook, as good as it is for Office work, simply is not suitable on the construction site. If macOS was, say, licensed to Panasonic for their Toughbook line and it was only available to commercial customers, that would be a better arrangement. Or, another example: iOS is fantastic, but trying to reconfigure an iPad might not be as good as just building a customized PoS system with iOS embedded. As long as these customized devices are for commercial sale only (and thus don't damage Apple's customer reputation)... why not? Heck, if I'm really dreaming... a stripped-down iOS specifically for IoT devices could be a huge, huge market. Even if Apple only sold chips 5 generations out of date (like the A12), it would be more than enough to provide a smooth, fast, easily updatable, easy to develop for, theoretically low cost platform for smart devices. |
Coming from Wintel, the vertical integration of Apple is a dream by comparison. Never had a single hour of downtime, compared to all the reformats and driver reinstalls and registry hacks and display glitches and such that I've experienced with Windows machines, even top end Razers, Lenovos, Asus, and Alienware/Dell.
Android was similarly terrible until the Nexus/Pixel lines, which again have first party control. Even the Play Edition and Motorola phones had issues not worth dealing with.
There's plenty of generic chips out there, and no name manufacturers making commodity garbage. Apple doesn't need to play in that market.