[SeoxyS]

I remember seeing this ad (or one similar) in the Draw Something game a few days ago.

The context here helps immensely, I think. Draw Something is a game that's about crude drawing, showing an ad that's a crude drawing is the ultimate targeted ad.

[cheath]

I did a quick search through the thread for this.

I don't think we should discount the popularity of Draw Something. It's in the forefront of peoples minds and this associates it with that as well as being a fun game. I wouldn't be surprised if there is a strong correlation with the popularity of that game.