[nosse]

Anytime someone emphasizes free, I instantly start to think where's the catch. Something like: "FREE TRIAL!!" - "wanna spam me with email?"

[btilly]

I do as well, but we're outliers. In an A/B test, the version which emphasizes free usually wins. I've even seen it beat an offer of getting paid to do something.

[Dylan16807]

In what context? Because I definitely don't trust the internet to promise me money.