[noahm]

And that's why it's going to be hard for them to find success turning themselves around. Even if they came up with some killer new product, a lot of people would never know about it, and a lot of the ones that did would be skeptical because it's yahoo. When I worked there a couple years ago, they were very high on their brand's value. I'm not sure they should be. I think they might have more success launching (or buying) smaller, more self-contained sites with their own brands, similar to what they did with Flickr. (Of course, I have no idea if Flickr is actually a money maker for them.)