[acangiano]

This is actually well known among savvy internet marketers. And it's why those tips for belly/whitening/wrinkles "invented by a local mom" always look far from professional.

It works because:

- It stands out from the content

- It defeats ad-blindness

- It's not expected, so it makes you curious

If this style becomes the norm, users will learn to mentally filter ads made in Paint as well.

[felipemnoa]

>>"invented by a local mom"

That is the first flag that it is a scam.

[benpof]

With the # of ads I've seen with that tag, I'd imagine the "local mom" to be some sort of genius, making $5000/week, getting dermatologists to hate her b/c of some wrinkle miracle while losing 800 lbs in 2 weeks.

[tripzilch]

> With the # of ads I've seen with that tag, I'd imagine the "local mom" to be some sort of genius, making $5000/week, getting dermatologists to hate her b/c of some wrinkle miracle while losing 800 lbs in 2 weeks.

800 pounds indeed. It's because of this incredible weight-loss that "local moms" have an extremely short half-life and are in fact rarely observed outside laboratory conditions.

[swivelmaster]

For you and I it is, but we are not its target audience.

[acangiano]

Actually, this is a scam not just because it doesn't work. It's a scam because they make it sound like it's something free or extremely cheap, when in reality it often initiates a costly recurring billing (rebill) agreement through careful wording in the fine print. Gullible people often end up paying hundreds of dollars in the end.