[alain94040]

Interesting, but the author is missing a critical point: the conversion after clicks. When I see the first ad, I clearly understand immediately that it's for a car game. I'm not likely to click, but if I click, I know what I want, and I'm very likely to actually download/install/play the game.

When I see the second ad, I wonder what it is, so yes, I'm more likely to click on it. But I'm not interested in car games. So I'm also much more likely to press the back button as soon as I understand what I'm being sold.

How does the math play out in the end and which ad is betetr? There's no way to tell from that data.

[benpof]

Hey alain94040, I didn't have time to test for CVR :( It would mean split testing demogrpahics/bids and possibly even landers. The point that everyone should take home is just to test every idea that comes to mind :)

[larrys]

Excellent point.

We find with domains with landing pages you can have thousands of visits per day that result in no revenue if the reason for the visit (domain typed in on browser bar) is not related to what the person is actually looking for.

[jczhang]

Both ads advertise Free, and it's clear that it's a car game in both ads... Also you need to consider the fact that higher CTR means higher relevancy score and potentially lower costs if you're paying by the click.