[njharman]

Related, in language being taken over and replaced. Having not paid attention to sports for 30years, but recently going to hocky matches. I have the perspective of avoiding the gradual "frog in boiling water effect". It was really in my face and shocking. My first thought was man, this is close to Idiocracy level.

Every prominent surface is plastered with advertising, even the zamboni. Everything is sponsored, "Holloway motors Power Play!", "TEP half time puck toss".