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by warrenmiller 5185 days ago
0.137 CTR is seriously low regardless, 0.049% CTR is incredibly low!
1 comments
garethsprice 5185 days ago
Not for social. http://techcrunch.com/2011/11/14/page-post-ctr/ quotes an average click through rate for Facebook ads of 0.05% (not the headline 0.14% which is about Facebook Pages CTR), so 0.049% is close to average and 0.137% is an excellent CTR for Facebook ads.
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jgoodwin 5185 days ago
Perhaps. However the standard deviation for a Bernoulli trial is sqrt(Npq) where p = 0.00049 and q = 1 - p.

The two trials are not significantly different.

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