[gumby]

These days the language has become so debased that any new business or small business is called a “startup” (and of course they have to be “tech” startups even if they just sell organic oats online — real example).

I’d set the ground rules up front so people who don’t want a high-growth business (and I see complains about that on this site which is fine) can stop reading. Likewise if your business doesn’t need the CTO function (even if they are still a four-person startup) then you can stop reading.

If your dream for your book is to be about tech startups (in the actual meaning of the two words) I’d partner up with someone else from a different domain relatively soon, then expand the scope again after you’ve got edition 1 done. And call it the “Tech Startup CTO’s Handbook”. What about the folks making semiconductors?

[zgoldberg]

Appreciate the feedback. I think you've nailed something with the phrase "Tech Startup", feels more precise and universally understood/aligned with what the book is about.