[lucasvo]

The problem is, that this only works because it's so completely different from all the other ads and because of that reason escapes some of the banner blindness.

We've had similar results when we modified our logo and added mistakes. For example a rectangle Google AdSense Banner with a mirrored version of our Logo or just some crazy saturation affect applied on top of it actually got excellent CTRs. Even though it was kind of unnerving to have all my friends tell me about the mistakes that were in our ads...