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by mrobins
965 days ago
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This article is trash but the data from the research is actually interesting. Without CarPlay it’s still super easy to stream audio from any app and has been for a decade (sure maybe CarPlay makes it even easier?). It is interesting and contrary to the headline that people with CarPlay listen to radio 20% less than people without. More so they listen to streaming services almost 10% more if they have CarPlay. Obviously correlation is not causation. If you can afford a higher end car then you are also more likely to be a premium Spotify/Apple/Sirius subscriber. Regardless it still looks like a good investment on Apple’s part. |
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