[Groxx]

In addition to the other excellent comment here:

I think it's largely that they discovered the real money is in B2B. And once you go down that route, all you care about is checking feature-boxes, not whether anyone actually uses it willingly.

Pretty much every company that does that starts hemorrhaging users at some point. And there's not really any going back either, because they definitely won't shut down features to improve the core.