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by growingkittens
974 days ago
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Familiarity is a huge factor in decision-making. Apple, a multi-billion dollar company, made the Apple Watch to track your health. Something was missing for half of the population: cycle tracking. No decision maker was familiar enough with women's health to understand the importance of aligning cycle information with other health information. |
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Apple has a long history of making decisions that seem to go against what users want, like removing the headphone jack, and making a wireless mouse that can't be used while charging. Both of these decisions were made deliberately and intentionally.
For the headphone jack, it was about establishing Apple products as high-end products for fashionable people who can afford to buy accessories like AirPods. Unfashionable people use outdated black Android phones with cheap wired headphones. Removing functionality that is primarily used by unfashionably users is a brand decision, not an oversight.
The story about the Apple mouse is really the same: if Apple allows the mouse to be used while charging, lazy people will leave it on the cable most of the time, and then it looks indistinguishable from a $5 USB mouse. That's not good for Apple's brand.
So finally back to Apple Health and the Apple Watch: I can easily imagine that Apple omitted period tracking intentionally to position these products as aimed at young professionals who take their health and fitness seriously (a fashionable group), rather than "menstruating women” (an unfashionable group).