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by post_below
976 days ago
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Maybe a rhetorical question but I think there are a few answers. One is that some people think that's what professional sounds like, this sort of dated, verbose corporate "believe us, we're big and competent" messaging strategy. I think it just lands as inauthentic and cold to modern audiences. But it's been a popular strategy for generations, and people tend to market/message the way they've been marketed to. Definitely notable that Dropbox doesn't seem to be thinking about brand strategy when writing these sorts of releases. |
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