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by nameless912
972 days ago
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As someone who works at a competitor of Apple TV, I truly don't understand the product. They don't go out of their way to make it clear you can watch Apple TV on most major devices,and they support fewer set top boxes/devices than their competitors. Part of the reason Netflix and Hulu have such good market penetration is because they make it clear you can use their product on your TV. Netflix (disclaimer: my employer, my views not company's, etc. etc. etc.) is particularly notorious for running on almost literally everything, including cable boxes and the like. Apple TV may or may not do this, but it is marketed as and feels like a much more exclusive service, hence the (erroneous, but totally understandable given Apple's hostility to other platforms) notion that Apple TV is only available on their devices. I dunno, maybe it's a loss leader/retention play, but it's a deeply strange product to me. Right up there with HBO Max dropping the only part of their brand that anyone recognized. |
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Interestingly, the headline doesn't even refer to the service (Apple TV), but it refers to just "on Apple" -- which further reinforces that consumer thinking that it's an Apple-device-specific offering.