[anonymousab]

> What's so bad about typing in

From any browser window and any context, I can use CMD+Shift+M and either open a new window in a different profile, or switch to the first available window for that profile. The browser then clearly indicates which profile I am in and has some UI elements for it as well.

So it's just like any other core browser feature: having it being integrated into the experience directly, and being able to use it from anywhere, with a shortcut or clear UI element, is a much better experience than having to navigate to a settings page or use a bespoke application shortcut.

If having to open a bookmark always required opening a bookmark webpage, instead of the bookmark list or the url bar integrations, then that would be a much worse experience and certainly a reason to prefer one browser over another.