[vidarh]

> Why aim for an already oversaturated market when you already have a good profitable niche.

Presumably because there are a lot of things that straddles the two, and where you risk losing people to databases or hybrid setups where the Redis use will be simple enough that people won't want to pay for support.

E.g. cases where you can't afford to keep it all in memory where you today might end up resorting to using Redis as just a dumb-ish in front of a database, or even avoiding Redis entirely in favour of in-memory tables or aggressive cache settings for your database even in cases where you might prefer Redis if it could intelligently handle a larger working set more cheaply.

And also to create a buffer given that the level of oversaturation in the classic database market may make their niche a tempting target to try to expand into for some of those to set themselves apart.