[somethoughts]

A Thread carousel within the Facebook app will drive a ton of passive views, which in turn will drive "creators" to the Threads app.

Perhaps what the article meant by the carousel has lead to an "insufferable experience" - is that its annoyingly addictive. In my experience as a passive consumer - I do find I pop open the FB app and then somehow get sucked into the reels... which as a user is annoying but probably highly lucrative for Meta.

My take is that this is the secret sauce of Meta - whereas any new social app needs to grow views organically - Meta uniquely can jumpstart a new social app through its ability to drive view counts through carousels on its existing properties.

[wormius]

Like buzz that google attempt at social network that relied on Gmail user base.