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by jarym
979 days ago
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They did a LOT wrong, including thinking their 'customer' were the phone carriers, betting that Nokia understood those 'customers' better, and betting that Apple wouldn't be able to make any meaningful inroads without the carriers. Apple mostly went around the carriers initially and for the first time consumers started buying phones without a carrier contract in meaningful numbers. Nokia were proven wrong, hubris got the better of them. |
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The first iPhone was only available with a contract, they literally didn't go around the carriers, at least in the USA (AT&T) and Germany (T-Mobile).