[specialist]

> THIRTY percent of revenue

What is a reasonable percentage?

> ...a legal mandate to allow third party app stores.

My proposal is a bit more, um, simple:

Apple's App Store must be spun off and operated as an entirely separate entity. Maybe even run as a nonprofit org.

I cannot abide by markets also competing with their own vendors. Apple cannot both run the App Store and sell its own apps on it. They must pick a lane and stick to it.

Ditto Amazon, Walmart, Google, etc. Amazon can be an e-commerce site or sell Amazon Basic (etc), but not both.

Said another way: No vertically integrated monopolies. Dominate one market, by default or by design, fine (sort of). But using that domination to enter and dominate other markets, adjacent or otherwise, is not allowed.

[komali2]

> My proposal is a bit more, um, simple:

I think your suggestion is kinda based, but it's definitely not more simple, as it would require targeting a single company and enforcing a monopoly action against it to force it to split up. I believe the last time that happened in the USA was 1982 when Bell System was broken up: https://en.wikipedia.org/wiki/Breakup_of_the_Bell_System

Meanwhile a legal mandate to allow third party app stores can be accomplished more simply (imo) similar to how the EU forced Apple to use USB-C: market directives.

[pyrale]

Let's be honest, there's probably a dozen antitrust actions that are overdue in the US tech sector, and since the US doj has ignored that issue for so long, it now probably needs to be done the Standard Oil way, with a hacksaw. Of course it's not going to be easy, but the current situation happens because for 4 decades the US has taken the easy way, or done nothing at all.

As for simplicity, it lies in the fact that lighter actions often don't produce enough effect, can be side-stepped or simply ignored without continuous oversight. On the other hand, when you force divestment and bust corporate control, it is much easier to guarantee that the desired effect happens.