[adrr]

If you make me enter a credit card in during a trial, I am going somewhere else. Amount of effort isn’t worth it. I have to log on to Ramp and request a virtual card and explain to finance why I need a new virtual card for a service I haven’t even trialed/demoed. Yeah no thanks.

Irony is that equals product would probably be useful for our org since we use salesforce and snowflake heavily.

[Spivak]

The bigger picture is that if the people you want to be paying for your software is "enterprise" and your product is at all applicable for individual use just give it away for individual use. You'll get way more sign-ups, word of mouth, evangelicals already in the companies you're trying to sell to, and fodder for testing out new features live before pushing it to the customers who will be way more mad if it has bugs.

If you want true stickiness via sunk cost, selling to someone who is already using your product and doesn't want to learn a different thing when deciding what the team will use is it.

[adrr]

Thats what a credit card before trial discourages. Enterprise users aren't going to put their personal credit card in for a trial. And with we do have a corporate card, its only for T&E and not for software and services Those are billed to finance controlled card which recently being managed through virtual cards service like Ramp or Brex.

[piperswe]

As a hobbyist, I love companies like this. My employer is one of them, and I can see first-hand that it works exceptionally well.

It can also be pretty damn good for recruiting down the line!

[charlie0]

Same having to enter in a CC for a trial is a major deterrent for me as well because I also have to remember to cancel it if I don't like the service.