[anigbrowl]

Because brand celebrities' commercial value is in the parasocial relationship that viewers have with them, allowing people to imagine romantic pairings with a person they see on TV or the internet every day while still being at a psychologically safe distance. If the celebrity has a real life boy/girlfriend, then the romantic fantasy is over and so, probably, the consumer brand attachment.

[Yeul]

Interesting is that why Americans freaked out over that transsexual influencer from the Budweiser commercial? They were having confusing feelings?

[anigbrowl]

To a large extent. Americans have a lot of opinions about what opinions others should have.

[ChatGTP]

So doesn't having an AI spokesperson completely kill the chance for romance thus making it a fairly useless mascot ?