[Scoundreller]

Oh, you lost your email account access? Please send a matching DNA sample and $99 to unlock your account.

I mean, 23andme has one of the ultimate methods of account recovery available to it. (ignoring that people tend to leave copies of their DNA everywhere, but then you could just mail that in under a John Doe and find out all the same info anyway).

[suprjami]

Whatever way you put this, handling the support load of the few customers who can't log in - and by this argument aren't ever logging in anyway - is better than having this degree of PII leaked and the company reputation ruined.

[sschueller]

It could be easier and cheaper for some to get someone's hair or saliva than cloning a SIM card...

[Scoundreller]

My point of view here is someone that’s lost their access to 23andme, not using it for SSO for other services.

While I get the social media aspects of 23andme, if one can get your DNA, they could submit that to 23andme and find out everything you already knew.

I wonder how they handle duplicate submissions?

[Zetobal]

The Facebook way...sign up with email, get instantly restricted, need to verify with a mobile number to unlock.