It feels like the "for enthusiasts" branding is really just marketing for those less in the know who want to get something because it's targeted at experts. Somewhat similar to the now-prolific superficial "pro" branding on spec-bump higher tiers of the same "non-pro" products.
"For Enthusiasts" is a calling beacon for those not in the know. "I want to have the best of the best, but don't know what that is" are then duped into buying the latest sales gimmick. Anytime someone says "who" they are targeting, it's not their target audience. They are targeting folks who want to be "who" they are targeting.