[rcurry]

Reminds me of the whole “Artist formerly known as Prince” thing, Twitter was a brand and renaming it to X is just stupid. Oh well.

[minimaxir]

That's surprisingly the least of Twitter/X's current problems.

[rewmie]

> Twitter was a brand and renaming it to X is just stupid.

The rebranding itself is stupid, but the spin that's added to the rationale behind it makes the "X" brand sound eerily similar to Zombo.com.