[rjknight]

I thought the same thing, but then "slack" also implies not working very hard, and that didn't seem to be a problem for them (though maybe the counterfactual is a world in which Slack had even more users with a better name).

[OJFord]

Good point. It is slightly different in that you (mostly) only use Slack if your org has chosen to use it anyway - but no, fair point.

[daniel_sushil]

I was thinking the same thing about Slack. But yeah, I wonder if the name had a positive or negative impact on the overall outcome.