[sokoloff]

Was a missing word typo/editing error. "creating twice as much business [value] per year"

Pure software engineering type roles, no sales/sales engineering. Just simply being better at value creation via software engineering.

I'm sure you've worked with the "whizzes" and the "whiffers". People who can effortlessly create elegant, reliable systems vs people who struggle to craft limp-along systems that look and behave as if they are comprised of bailing wire and load-bearing bubble gum.