[_Algernon_]

- https://en.wikipedia.org/wiki/Emotional_branding

>*Emotional brands have a significant impact when the consumer experiences a strong and lasting attachment to the brand comparable to a feeling of bonding, companionship or love*. Examples of emotional branding include the nostalgic attachment to the Kodak brand of film, bonding with the Jim Beam bourbon brand, and love for the McDonald’s brand.

- https://en.wikipedia.org/wiki/Edward_Bernays

>Edward Louis Bernays (/bɜːrˈneɪz/ bur-NAYZ, German: [bɛʁˈnaɪs]; November 22, 1891 − March 9, 1995) was an American theorist, considered a pioneer in the field of public relations and propaganda, and referred to in his obituary as "the father of public relations".[3] His best-known campaigns include a 1929 effort to promote female smoking by branding cigarettes as feminist "Torches of Freedom", and *his work for the United Fruit Company in the 1950s, connected with the CIA-orchestrated overthrow of the democratically elected Guatemalan government in 1954*.

If you don't consider deliberate induction of emotions that imitate love, fear or hatred in order to sell product manipulative I don't know what to tell you.