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by Technotroll 972 days ago
The quarterly earnings statement says something about, well, earnings. And earnings need not be directly linked to search traffic since Google has several revenue streams, also from other products and from selling data "wholesale." It is thus difficult to correlate earnings directly to search traffic.

As for the actual search traffic to Google, I can only refer to my own personal experience. I have certainly changed my habits after AI became mainstream, and as a consequence I now google a lot less. These days I will often hit up ChatGPT (or other AI services) instead of using Google, despite the "opinion" of ChatGPT perhaps being a little less accurate.