[layer8]

> websites which are easy to use make more money.

That’s not necessarily true. It’s why we have dark patterns.

> In general, I've observed web design getting better and better. It's easy to cherry pick counterexamples, but I would not go back to the design of the average early 00s website.

My point of reference is good native desktop apps that adhere to the platform conventions. Web apps typically don’t come close in usability.