[TeMPOraL]

> You've sold me. I'm a customer, I'm using your thing. Why do you want to make it difficult for me to memorize my use of your thing?

Typical company these days: you're who? Ah yes, you're an existing customer. You're already paying us, sunk time into learning our product, and rearranged your work or life to be at least minimally dependent on us. We can safely ignore you - it's unlikely you'll leave near-term, so our focus is much better spent on acquiring new customers.

To be clear: I hate it, but this seems to be how most software products are being developed these days - all focus is on making them dumb and pretty enough to sell to first-time users, at the expense of already onboarded users.

[Aeolun]

> it's unlikely you'll leave near-term

Yeah. You’ve chosen Apple for a reason, and since you have only one real alternative that you emphatically do not want, you’ll just have to deal with whatever we throw at you.

[dgudkov]

The parent refers to the phenomenon described in detail here: https://nothinghuman.substack.com/p/the-tyranny-of-the-margi...

[TeMPOraL]

The two phenomena exist together. Yes, companies target Marls, but most, especially startups, seem to be more interested in acquiring new Marls than it is in milking the ones they already have.