| prior to this, bandcamp was owned by Epic and lord only knows why they bought them or what their bigger plan was. i also have no idea how much they staffed up under epic rule since they went from a small business to being owned by the fortnite money man. Entirely possible it's something like: 1. bandcamp is a sustainable normal small-to-medium business growing healthily 2. Epic has tons of fortnitebux and is feuding with apple so they buy bandcamp as some kind of tangential play should they end up as a big alternative store on iOS. so they could have a music store offering (to compare to itunes? not that apple gives a crap about itunes anymore??) in addition to an app store? 3. the money music stops and everyone races for a seat. bandcamp is left hanging. 4. epic sells bandcamp to whoever just to get it off the books so they can focus on fortnite lootboxes 5. songtradr or whatever their name is tells the union to pound sand and cuts bandcamp down to a core team because they're planning to just gut the product and transition all these indie artists over to whatever platform they were running before. This is a music IP company. I don't think they want to handle B2C purchases or provide streaming music. They just wanted to buy a big pot of artists and IP to add to their collection. |
This may have been a last-minute accelerated deal process where Epic would have all but shuttered Bandcamp if a buyer couldn't be found, before they needed to announce massive layoffs to assuage investors. Songtradr is given an opportunity to see the deal, wants to ensure Bandcamp's survival in its current form (because its demise would hurt the entire ecosystem Songtradr depends on).
But Songtradr isn't given time to put together a transition plan or identify the exact legal path to deal with the union (especially given that they're in an entirely different country with different labor laws!) and not expose themselves to liability. So they announce conditional openness to the acquisition (per the link above, the transaction hasn't closed yet), and this at minimum gives Bandcamp a stay of execution while they identify next steps.
Now, they've identified at least one next step - how much of the current Bandcamp costs they can carry during the transition - and that's 50% of current staff. A tough call to make, but if the alternative was shuttering the service, a very justifiable one.