[paulmd]

> I also witnessed MasterCard falter when entering a consumer market they had not played in before. Very ugly.

not sure if this is what you're thinking of, but it's been crazy to think of all the payment-processor systems the CC networks have launched that have tried and failed to compete with paypal. I swear every 3-4 years we have some new thing from mastercard or visa, they do a bunch of promos at newegg/etc where you can get $10/$20 off if you sign up for an account/etc, and then after the promo funding dries up they just wither away to dust. I swear this has happened at least 3-4 times now.