[elipsitz]

I'm not saying that FPGAs aren't interesting, or don't have the possibility of allowing one to produce highly accurate emulators. I think that FPGA emulators are really cool -- I've written one! Check the website linked from my profile.

I'm taking issue with how Analogue markets their products. If they want to talk about the specific benefits their products have (like low latency, or video output, or original cartridges, or accuracy), great! But the claim that they're making is that their work involves "No Emulation". And through that, they're implying that FPGA based emulators are inherently better. And they're not. It's a different set of tradeoffs, and they certainly have the possibility to have certain advantages, but that's still all up to the quality of the implementation. Which is exactly the way that software emulators work too.