Is it possible to "lead" a lot people with being really nice and kind tho? Those things are really important and not for great leaders IMO. In reality people don't follow kindness or nice people. They follow leaders and money.
Somebody nice with a realistic business plan (skip the suborbital "rocket to nowhere") would have accomplished more than Branson and Bezos ever did. I don't know about Branson, but nobody ever accused Bezos of being a nice guy.
even the internal tech emails of him saying "what did you get done this week?" brings chills to my spine.