[ksec]

>They will find a willing partner who will uphold their offering.

I don't think people quite understand what is on offer. And precisely why no bank wanted to work with Apple apart from Goldman, which has zero retail banking experience.

>Apple could just start their own bank.

It is not like Apple owning a bank could do without all the banking regulation. The whole reason why Apple didn't start their own payment network ( Visa / Master ) or their own Bank ( Goldman ) was because they dont want the risk, but want all the benefits.

[robertlagrant]

> because they dont want the risk, but want all the benefits

Well, they pay to reduce the risk. I want the benefits of a new wall without all the risk of me making a terrible wall, so I pay someone.

[1-more]

> Goldman, which has zero retail banking experience.

Goldman runs Marcus, an online only HYSA. The interest rates for that and for Apple Savings (which they also run) are close, but not the same. It's weird.