[paulpauper]

at least if they can keep up with the competition.

yeah like duck duck crap which after 12+ years and endless marketing is still a niche and still not that good as a search engine? The closest thing to competition is Meta, but that is social networking.

Even Chat GPT is not a threat to the mobile ads dominance of Google. Google ads are everywhere, Bing-Chat integration is just limited to search, and this is assuming people use it, which if Microsoft's failed 20 year foray into search is any indication, is not exactly promising.