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by qwerty456127
970 days ago
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> Microsoft uses all dirty tricks in the book to keep their users on the default browser (which is of course MS Edge). Why do they? How do they profit from this? Why should they not? Their browser market share is munuscule, and I actaully feel good if somebody takes some of it from Chrome, slightly decreasing Google's hold on absolute power in defining the web. |
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The answer is simple. The google anti-trust case clearly indicates this is _highly_ profitable. As the browser (chrome) is one of the leading ways of increasing Search Query Volume (SQV). SQV increases ad impressions thus increases ad revenue, thus maximizes shareholder value.
Bing has a similar ad platform and with Edge Microsoft will have many ways to send users to do queries in Bing.
Why leave a big piece of juicy pie like this on the table for google to sweep up?