[mrweasel]

Ads are like 98% of Google revenue, but only around 5% of Microsofts. Microsoft could practically kill Google if they joined Apples privacy crusade.

That's probably what I don't get, why is Microsoft even trying to be in the ad business? Sure there's money to be made, but there's also money in used cars. They are inherently a software company, while Google is a adtech company who happens to build software to support that business at a huge scale.

[lesuorac]

There's a reason both Apple and Microsoft have ad networks; its because if they had ones the size of Google they'd double their revenue.

Apple loves to tout its privacy but it's their own APIs that apps used to track you ...

https://www.statista.com/statistics/234529/comparison-of-app...

[bonton89]

Consumers have signaled that they don't care enough about privacy/user tracking or ads enough to do much more than whine and continue using the software. So there is no real reason to not grab up the extra revenue.