Since the spyware and add presenting malware in Windows is apparently insufficient they also want to get your data via bing and web browser usage and present you adds in those regions as well.
I get that ads represent a pretty good chunk of money for Microsoft, but not it terms of percentages. I really do question the long term viability in creating shittier versions of you core products in order to boost one of the smallest parts of you business. Of course that might be why Microsoft have billions of dollars and I don't.